Excerpt:
RULE #1: DESIGN FOR THE MULTISCREEN REALITY
Consumers are multiscreening more than ever before — optimize your content for it
- On average, 83 percent of global consumers report they multiscreen, using 2.23 devices at the same time.
As attention spans shrink, 59 percent of consumers globally would rather engage with content that’s beautifully designed than simple — even when short on time.
More than half of consumers (57%) would prefer to watch videos on breaking news vs. read an article and 63 percent would rather skim several short stories than read deeper articles.
Globally, consumers use an average of 5 devices and 10 services