Excerpt:
People don’t like to feel uncertain; it’s an aversive state that generally we try to escape from. Unfortunately creativity requires uncertainty by definition, because we’re trying to do something that hasn’t been done before.
People deal with the disconnect by saying one thing, “Creativity is good, we want more of it!” but actually rejecting creative ideas for being impractical.
And, the more uncertain people feel, the harder they find it to recognise a truly creative idea. So as a society we end up sticking our heads in the sand and carrying on doing the same old things we’ve been doing all along, just to avoid feeling uncertain.
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— Originally saw this at Innovation yes, but not here please
from The Corridor of Uncertainty by Alastair Creelman