{"id":7353,"date":"2010-07-20T08:57:03","date_gmt":"2010-07-20T12:57:03","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=7353"},"modified":"2010-07-20T08:57:03","modified_gmt":"2010-07-20T12:57:03","slug":"for-aspiring-musicians-make-a-360-deal-with-yourself","status":"publish","type":"post","link":"https:\/\/danielschristian.com\/learning-ecosystems\/2010\/07\/20\/for-aspiring-musicians-make-a-360-deal-with-yourself\/","title":{"rendered":"For aspiring musicians: Make a 360 Deal with yourself"},"content":{"rendered":"<div>\n<p><strong><a title=\"Permanent Link to MPN Strategies \u2013 Make a 360  Deal with Yourself\" rel=\"bookmark\" href=\"http:\/\/www.futureofmusicbook.com\/2010\/07\/make-a-360-deal-with-yourself\/\">MPN Strategies \u2013 Make a 360 Deal with yourself<\/a><\/strong> &#8212; from futureofmusicbook.com by Dave Kusek (Vice President at Berklee College of Music responsible for  managing the online music school, Berkleemusic.com.)<\/p>\n<\/div>\n<p style=\"padding-left: 30px;\">As we have seen, there are  many different ways to make money in music today. In the past few years,  much has been said and written about the 360 degree deal, where an  artist\/writer enters into a business partnership with a company and  gives the company lots of rights to recordings, songs, merchandise, and  touring, usually in exchange for a larger advance.<\/p>\n<p style=\"padding-left: 30px;\">My advice to you is to <strong>make a 360 degree deal with yourself<\/strong> and find ways to generate revenue from your writing, performing, brand,  activities, and interests that suit you and what you stand for. DO NOT  license these rights away to any one company, even if it waives a huge  advance in your face. You do not want to be dependent on any one entity  for your livelihood, other than yourself. If you make the 360 degree  deal with yourself, you can then selectively find the right partner to  help you exploit the various revenue streams that you have by focusing  on each stream individually to maximize its potential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MPN Strategies \u2013 Make a 360 Deal with yourself &#8212; from futureofmusicbook.com by Dave Kusek (Vice President at Berklee College of Music responsible for managing the online music school, Berkleemusic.com.) As we have seen, there are many different ways to make money in music today. In the past few years, much has been said and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[387,256],"tags":[755,700],"class_list":["post-7353","post","type-post","status-publish","format-standard","hentry","category-business","category-music","tag-business","tag-music"],"_links":{"self":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/7353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=7353"}],"version-history":[{"count":1,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/7353\/revisions"}],"predecessor-version":[{"id":7354,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/7353\/revisions\/7354"}],"wp:attachment":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=7353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=7353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=7353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}