{"id":51016,"date":"2015-07-01T09:27:42","date_gmt":"2015-07-01T13:27:42","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=51016"},"modified":"2015-07-01T09:28:30","modified_gmt":"2015-07-01T13:28:30","slug":"technology-and-the-evolution-of-storytelling-lasseter","status":"publish","type":"post","link":"https:\/\/danielschristian.com\/learning-ecosystems\/2015\/07\/01\/technology-and-the-evolution-of-storytelling-lasseter\/","title":{"rendered":"Technology and The Evolution of Storytelling [Lasseter]"},"content":{"rendered":"<p><strong><a href=\"https:\/\/medium.com\/art-science\/technology-and-the-evolution-of-storytelling-d641d4a27116\" target=\"_blank\">Technology and The Evolution of Storytelling<\/a><\/strong> &#8212; from medium.com by John Lasseter; with a shout out to The Digital Rocking Chair for <a href=\"http:\/\/www.scoop.it\/t\/transmedia-storytelling-for-the-digital-age\/p\/4046791066\/2015\/07\/01\/technology-and-the-evolution-of-storytelling?_tmc=RiaMa4ZjTwkdK-7PdBWDWXSkvR5BECte1vAyvNCJryo\" target=\"_blank\">the Scoop on this<\/a><\/p>\n<p><em>Excerpts:<\/em><\/p>\n<p style=\"padding-left: 30px;\">\u201cPeople aren\u2019t going to sit still for a feature-length cartoon. Are you nuts?\u201d<\/p>\n<p style=\"padding-left: 30px;\">But Walt was a visionary.<\/p>\n<p style=\"padding-left: 30px;\">Walt saw beyond what people were used to. They were used to the short cartoon.<\/p>\n<p style=\"padding-left: 30px;\">There\u2019s a famous statement by Henry Ford that before the Model T if you asked people what they wanted, they would say, \u201cA faster horse.\u201d<\/p>\n<p style=\"padding-left: 30px;\">My own partner at Pixar for 25 years, Steve Jobs, never liked market research. Never did market research for anything.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cIt\u2019s not the audience\u2019s job to tell us what they want in the future, it\u2019s for us to tell them what they want in the future.\u201d &#8212; Steve Jobs<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/medium.com\/art-science\/technology-and-the-evolution-of-storytelling-d641d4a27116\" target=\"_blank\"><img decoding=\"async\" class=\"graf-image\" src=\"https:\/\/d262ilb51hltx0.cloudfront.net\/max\/955\/1*kVJDRemXeuOQlH6DDVYa_w.jpeg\" alt=\"\" width=\"100%\" height=\"100%\" border=\"0\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>It was because people didn\u2019t understand what the technology ***could*** do. &#8212; John Lasseter<\/strong><\/p><\/blockquote>\n<p style=\"padding-left: 30px;\">I wanted to learn as much as I could.<\/p>\n<p style=\"padding-left: 30px;\">The more you dig into the technology and the more you learn it, you are going to get ideas you would never have thought of without knowing your technology.<\/p>\n<p style=\"padding-left: 30px;\">The goal was to make the technology invisible.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology and The Evolution of Storytelling &#8212; from medium.com by John Lasseter; with a shout out to The Digital Rocking Chair for the Scoop on this Excerpts: \u201cPeople aren\u2019t going to sit still for a feature-length cartoon. Are you nuts?\u201d But Walt was a visionary. Walt saw beyond what people were used to. They were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,74,408,23,182,155,157,460,11],"tags":[],"class_list":["post-51016","post","type-post","status-publish","format-standard","hentry","category-digital-storytelling","category-leadership","category-mediafilm","category-multimedia","category-new-media-literacies","category-story","category-storytelling","category-technology-general","category-vision-possibilities"],"_links":{"self":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/51016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=51016"}],"version-history":[{"count":9,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/51016\/revisions"}],"predecessor-version":[{"id":51025,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/51016\/revisions\/51025"}],"wp:attachment":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=51016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=51016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=51016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}