{"id":45858,"date":"2014-04-14T17:16:56","date_gmt":"2014-04-14T21:16:56","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=45858"},"modified":"2014-04-14T17:26:18","modified_gmt":"2014-04-14T21:26:18","slug":"reflections-on-moocs-coursera-moves-towards-massive-revenues-on-certification-by-donald-clark","status":"publish","type":"post","link":"https:\/\/danielschristian.com\/learning-ecosystems\/2014\/04\/14\/reflections-on-moocs-coursera-moves-towards-massive-revenues-on-certification-by-donald-clark\/","title":{"rendered":"Reflections on &#8220;MOOCs: Coursera moves towards massive revenues on certification&#8221; by Donald Clark"},"content":{"rendered":"<p><a href=\"http:\/\/donaldclarkplanb.blogspot.co.uk\/2014\/04\/moocs-coursera-moves-towards-massive.html\" target=\"_blank\"><strong>MOOCs: Coursera moves towards massive revenues on certification<\/strong><\/a> &#8212; from donaldclarkplanb.blogspot.co.uk by Donald Clark<\/p>\n<p><em>Excerpt:<\/em><\/p>\n<p style=\"padding-left: 30px;\"><b>Real revenues<br \/>\n<\/b>Coursera took one year to hit $1 million on revenues from certification, 3 months to hit $2 million (Feb 14) and now report $4 million (Apr 14), that\u2019s $2 million in the following two months. Impressive compound growth. This has been achieved through their Coursera certificate track, which, at $30-$100 per course, has seen an average 1.2% conversion rate double up to the current average of 2.4%, giving them $4 mlllion, driven by demand from employers. Note this last observation \u2013 \u2018driven by employers\u2019.<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #800000;\">From DSC:<\/span><\/em><br \/>\n<span style=\"color: #800000;\">Donald is right on the mark here: MOOCs continue to experiment, morph, innovate. They appear to have found a solid source of revenue with their certifications.\u00a0 Also, as Donald emphasizes, this growth is driven by employers. I&#8217;d encourage you to read <a href=\"http:\/\/donaldclarkplanb.blogspot.co.uk\/2014\/04\/moocs-coursera-moves-towards-massive.html\" target=\"_blank\">his posting<\/a>, as he points out several other innovations in what Coursera is doing. \u00a0<\/span><\/p>\n<p><span style=\"color: #800000;\">It makes me wonder&#8230;<\/span><\/p>\n<ul>\n<li><span style=\"color: #800000;\"><strong>Are institutions of traditional higher education experimenting, morphing, innovating enough?<\/strong><br \/>\n<span style=\"color: #ffffff;\">. <\/span><\/span><\/li>\n<li><strong><span style=\"color: #800000;\">Are we modeling for our students what they will need to do &#8212; at least at points &#8212; in their careers? <\/span><\/strong><span style=\"color: #800000;\">(i.e. pivoting, <\/span><span style=\"color: #800000;\">failing\/trying again, adapting, experimenting, innovating)<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #800000;\">We can&#8217;t always hit home runs. We need to be able to fail\/try again and create a culture that rewards innovation.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #800000;\"><em>Last thought here:<\/em><br \/>\nWhen connected\/smart TV&#8217;s get worked out,<br \/>\nMOOCs could add\/leverage that type of<br \/>\nplatform for some powerful, global<br \/>\nlearning (24 x 7 x 365)&#8230;helping people reinvent<br \/>\nthemselves at extremely attractive prices.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOOCs: Coursera moves towards massive revenues on certification &#8212; from donaldclarkplanb.blogspot.co.uk by Donald Clark Excerpt: Real revenues Coursera took one year to hit $1 million on revenues from certification, 3 months to hit $2 million (Feb 14) and now report $4 million (Apr 14), that\u2019s $2 million in the following two months. Impressive compound growth. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[329,209,112,200,72,237,533,3,180,7,510,505,436,310,66,212,518,299],"tags":[],"class_list":["post-45858","post","type-post","status-publish","format-standard","hentry","category-24x7x365-access","category-changing-business-models","category-corporate-business-world","category-corporate-universities","category-daniel-s-christian","category-entrepreneurship","category-experimentation","category-higher-education","category-innovation","category-learning-ecosystem","category-learning-from-the-living-class-room","category-mooc-massive-open-online-course","category-reinvent","category-staying-relevant","category-student-related","category-surviving","category-tvs","category-workplace"],"_links":{"self":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/45858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=45858"}],"version-history":[{"count":13,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/45858\/revisions"}],"predecessor-version":[{"id":45871,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/45858\/revisions\/45871"}],"wp:attachment":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=45858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=45858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=45858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}