{"id":45511,"date":"2014-03-29T14:43:30","date_gmt":"2014-03-29T18:43:30","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=45511"},"modified":"2014-03-29T14:43:30","modified_gmt":"2014-03-29T18:43:30","slug":"the-complete-guide-to-transmedia-storytelling-fiorelli","status":"publish","type":"post","link":"https:\/\/danielschristian.com\/learning-ecosystems\/2014\/03\/29\/the-complete-guide-to-transmedia-storytelling-fiorelli\/","title":{"rendered":"The complete guide to Transmedia Storytelling [Fiorelli]"},"content":{"rendered":"<p><a href=\"http:\/\/www.stateofdigital.com\/complete-guide-transmedia-storytelling\/\" target=\"_blank\"><strong>The complete guide to Transmedia Storytelling<\/strong><\/a> &#8212; from stateofdigital.com by Gianluca Fiorelli<\/p>\n<p><em>Excerpt:<\/em><\/p>\n<p>Storytelling matters because great stories are:<\/p>\n<ul>\n<li>Authentic;<\/li>\n<li>Human;<\/li>\n<li>Evoke emotions;<\/li>\n<li>Are interesting (to me).<\/li>\n<\/ul>\n<p>&#8230;<\/p>\n<p>Stories, nowadays, must develop themselves in different platforms. For instance, I hear first a news in the radio in the morning, go reading about it on mobile app, and dig into it on desktop.<\/p>\n<p>This is the basic representation of Crossmedia Marketing.<\/p>\n<p>But Crossmedia Marketing, albeit being wonderful and at least how every marketers should conceive his marketing strategy, has the defect that it is usually just thought as a multi-device version of the disjointed content marketing campaigns.<\/p>\n<p>What if I tell you that exists another form of doing Storytelling, which combines the multi-device advantages of Crossmedia but add the essential role of the end users to the mix? Transmedia Storytelling.<\/p>\n<p>Be aware though that Transmedia is nothing really new. In fact, even if as a term was presented my Henry Jenkins in 2003, we could find a first idea of Transmedia in Walt Disney, and how he created a multi-platform narrative universe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The complete guide to Transmedia Storytelling &#8212; from stateofdigital.com by Gianluca Fiorelli Excerpt: Storytelling matters because great stories are: Authentic; Human; Evoke emotions; Are interesting (to me). &#8230; Stories, nowadays, must develop themselves in different platforms. For instance, I hear first a news in the radio in the morning, go reading about it on mobile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[18,155,157],"tags":[],"class_list":["post-45511","post","type-post","status-publish","format-standard","hentry","category-digital-storytelling","category-story","category-storytelling"],"_links":{"self":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/45511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=45511"}],"version-history":[{"count":2,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/45511\/revisions"}],"predecessor-version":[{"id":45513,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/45511\/revisions\/45513"}],"wp:attachment":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=45511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=45511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=45511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}