{"id":41396,"date":"2013-07-23T10:08:38","date_gmt":"2013-07-23T14:08:38","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=41396"},"modified":"2013-07-23T11:02:55","modified_gmt":"2013-07-23T15:02:55","slug":"the-growing-importance-of-being-able-to-craft-a-multimedia-based-messagenarrative-christian","status":"publish","type":"post","link":"https:\/\/danielschristian.com\/learning-ecosystems\/2013\/07\/23\/the-growing-importance-of-being-able-to-craft-a-multimedia-based-messagenarrative-christian\/","title":{"rendered":"The growing importance of being able to craft a multimedia-based message\/narrative [Christian]"},"content":{"rendered":"<p><em><span style=\"color: #800000;\">From DSC:<\/span><\/em><br \/>\n<span style=\"color: #800000;\"> I love multimedia because it enables me to craft a message using audio, video, text, graphics, and even animations.\u00a0 The Internet extends the power of this communication by allowing that message to go forth 24 x 7 x 365 in multi-directional ways &#8212; even allowing others to join in the conversations and participate.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #800000;\">The following item made me reflect upon on how important this is becoming to business:<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/www.rethinkeverythingblog.com\/is-transmedia-storytelling-the-new-digital-marketing\/\" target=\"_blank\"><strong>Is transmedia storytelling the new digital marketing?<\/strong><\/a> &#8212; from rethinkeverythingblog.com by\u00a0Jason Thibeault (as Scooped by <a href=\"http:\/\/www.scoop.it\/u\/siobhan-o-flynn\" target=\"_blank\">siobhan-o-flynn<\/a> onto <a href=\"http:\/\/www.scoop.it\/t\/tracking-transmedia\" target=\"_blank\">Tracking Transmedia)<\/a><\/li>\n<\/ul>\n<p><em>Excerpt:<\/em><\/p>\n<p style=\"padding-left: 30px;\"><strong>How (and why) is Marketing Changing?<br \/>\n<\/strong>The first thing to understand about marketing today is that it\u2019s all about shared experience. Consumer behavior is radically changing with respect to content consumption. No longer are people consuming most of their content on the TV, a newspaper, or even their computer. Rather, they are using a combination of channels:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Screen Shot 2012-09-01 at 2.03.00 PM\" alt=\"\" src=\"http:\/\/i2.wp.com\/jasonthibeault.com\/rethink\/files\/2012\/09\/Screen-Shot-2012-09-01-at-2.03.00-PM.png?resize=487%2C312\" width=\"487\" height=\"312\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"color: #800000;\">From DSC:<\/span><\/em><\/p>\n<ul>\n<li><span style=\"color: #800000;\">Won&#8217;t this trend also impact students&#8217; expectations\/hopes\/engagement?<\/span><\/li>\n<li><span style=\"color: #800000;\">What do we need to do to help youth build these skillsets?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #800000;\"><em>Also related\/see:<\/em><\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/www.newsworks.org.uk\/Opinion\/the-rise-implications-and-benefits-of-the-second-screen\" target=\"_blank\"><strong>The rise, implications &amp; benefits of the second screen<\/strong><\/a> &#8212; from newsworks.org.uk by Mark Challinor<br \/>\n<em>Telegraph Media Group&#8217;s\u00a0director of mobile<\/em>\u00a0<em>Mark Challinor says in this new era of second screens, news companies must create content that helps consumers to multi-task on multiple platforms with multiple devices.<\/em><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><em>Excerpt:<\/em><br \/>\nWatching television &#8211; or even reading a newspaper &#8211; with a smartphone and\/or tablet device is becoming one of the most popular leisure activities of this &#8220;mobile age&#8221;. In turn, publishers such as ourselves are trying to find ways to capitalise on this somewhat new consumer behaviour of real-time interaction, which, more often than not, includes social media. This type of interaction, referred to as &#8220;the second screen&#8221; or &#8220;the companion device&#8221;, has become not just a latest hot topic of discussion all over social media blogs; it is a huge development for the mobile app industry and a target-rich environment for our advertisers.<\/p>\n<ul>\n<li><a href=\"http:\/\/www.rapidtvnews.com\/index.php\/2013072228925\/emerging-markets-second-screen-boost-with-1bn-smart-devices-by-2014.html\" target=\"_blank\"><strong>Emerging markets\u2019 second-screen boost with 1BN smart devices by 2014<\/strong><\/a> &#8212; from rapidtvnews.com by Joseph O&#8217;Halloran<br \/>\n<em>Excerpt:<\/em><br \/>\nNew research by IDC has revealed that it won\u2019t just be Western Europe and North America forming happy hunting grounds for second-screen services and applications. The analyst says it is clear that demand for smart connected devices is quickly shifting from developed to emerging markets and that by the end of 2014, global shipments of smart connected devices such as PCs, tablets, and smartphones will exceed surpass 1.7 billion units, with roughly one billion units delivered to emerging markets. The emerging markets are expected to grow at a compound annual growth rate (CAGR) of 17% over the 2012-2017 forecast period, compared to the 7% CAGR expected in developed markets.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>From DSC: I love multimedia because it enables me to craft a message using audio, video, text, graphics, and even animations.\u00a0 The Internet extends the power of this communication by allowing that message to go forth 24 x 7 x 365 in multi-directional ways &#8212; even allowing others to join in the conversations and participate. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[113,329,354,388,433,72,8,286,252,18,9,32,215,210,141,177,264,55,7,510,476,23,279,526,166,105,155,157,40,466,312],"tags":[],"class_list":["post-41396","post","type-post","status-publish","format-standard","hentry","category-21st-century","category-24x7x365-access","category-av-audiovisual","category-animation","category-communications","category-daniel-s-christian","category-digital-audio","category-digital-learning","category-digital-photography","category-digital-storytelling","category-digital-video","category-education-technology","category-educational-games-serious-games","category-emerging-technologies","category-engagement-engaging-students","category-expectations","category-graphics","category-internet","category-learning-ecosystem","category-learning-from-the-living-class-room","category-marketingsocial-marketing","category-multimedia","category-participation","category-second-screen-apps","category-social-learning-networks","category-social-media","category-story","category-storytelling","category-technologies-for-your-home","category-television","category-user-experience-ux"],"_links":{"self":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/41396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=41396"}],"version-history":[{"count":20,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/41396\/revisions"}],"predecessor-version":[{"id":41410,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/41396\/revisions\/41410"}],"wp:attachment":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=41396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=41396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=41396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}