{"id":20755,"date":"2011-06-28T09:09:08","date_gmt":"2011-06-28T13:09:08","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=20755"},"modified":"2011-06-28T09:10:27","modified_gmt":"2011-06-28T13:10:27","slug":"the-future-of-tv-is-social-and-the-revolution-is-coming-mayhew","status":"publish","type":"post","link":"https:\/\/danielschristian.com\/learning-ecosystems\/2011\/06\/28\/the-future-of-tv-is-social-and-the-revolution-is-coming-mayhew\/","title":{"rendered":"The future of TV is social and the revolution is coming! [Mayhew]"},"content":{"rendered":"<p><strong><a href=\"http:\/\/markmayhew.posterous.com\/the-future-of-tv-is-social-and-the-revolution\">The future of TV is social and the revolution is coming ! | SOCIAL MEDIA NEWS | Digital Ministry<\/a> <\/strong>&#8212; from Mark Mayhew<\/p>\n<p style=\"padding-left: 30px;\"><strong>Ynon Kreiz<\/strong>, CEO of the <strong>Endemol<\/strong> group the largest independent production company in the world responsible for Big brother said Social TV is going to be huge.<\/p>\n<p><strong> <\/strong><\/p>\n<p style=\"padding-left: 30px;\"><em> <strong>\u201cThe ability to create content that will enable people  to interface with each other, to connect, to recommend, to share and  experience over television, is going to change the landscape of the  industry.\u201d <\/strong><\/em><\/p>\n<p><em>Excerpts:<\/em><\/p>\n<p style=\"padding-left: 30px;\"><strong>What is social TV?<\/strong><\/p>\n<p>Simply put, it\u2019s about <strong><span style=\"color: #800000;\">merging your social media networks to the TV<\/span><\/strong>.  \u00a0It\u2019s making TV social\u2013again. It\u2019s about taking the water cooler effect  and making this virtual, it\u2019s about the empowered consumer viewing  content when and where they want, deciding who they want to share it  with and being able to do this all in real time.In essence it is a term  that describes technology that supports communication and social  interaction in either the context of watching television, or related to  TV content.Viewers are now using social media to connect with the TV  with content that matters to them. Then, as the MIT study shows, they  are engaging in massive real-time conversations around those shows and  learning to be a part of that conversation and it is a <span style=\"color: #800000;\"><strong>participatory culture <\/strong><\/span>as well as a <span style=\"color: #800000;\"><strong>personalised <\/strong><\/span>one.TV  always been social and on the face of it TV and social media seem like a  natural fit but if the TV industry is going to make the most of the  opportunities it is going to have change quickly and learn the lessons  of the music industry.<\/p>\n<p style=\"padding-left: 30px;\">&#8230;<\/p>\n<p style=\"padding-left: 30px;\">It is time to rethink TV. It is time to imagine what it could be and redefine it for the participatory culture of tomorrow.<\/p>\n<p style=\"padding-left: 30px;\">&nbsp;<\/p>\n<p><span style=\"color: #800000;\"><strong>From DSC:<\/strong><\/span><\/p>\n<p><span style=\"color: #800000;\"><strong>In the graphic below&#8230;what thoughts might arise if, instead of entertainment-oriented items, we thought more along the lines of providing materials relating to education, training,\u00a0 professional development?<\/strong><\/span><\/p>\n<p><span style=\"color: #800000;\"><strong><\/p>\n<p><\/strong><\/span><\/p>\n<p><span style=\"color: #800000;\"><strong><a href=\"http:\/\/markmayhew.posterous.com\/the-future-of-tv-is-social-and-the-revolution\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-20757\" title=\"MarkMayhew-SocialTV-June-2011\" src=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2011\/06\/MarkMayhew-SocialTV-June-2011.jpg\" border=\"0\" alt=\"The future of TV is social and the revolution is coming!\" width=\"667\" height=\"476\" srcset=\"https:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2011\/06\/MarkMayhew-SocialTV-June-2011.jpg 667w, https:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2011\/06\/MarkMayhew-SocialTV-June-2011-150x107.jpg 150w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a><\/p>\n<p><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The future of TV is social and the revolution is coming ! | SOCIAL MEDIA NEWS | Digital Ministry &#8212; from Mark Mayhew Ynon Kreiz, CEO of the Endemol group the largest independent production company in the world responsible for Big brother said Social TV is going to be huge. \u201cThe ability to create content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[113,329,354,31,180,23,62,133,279,69,40,466],"tags":[568,627,413,355,614,584,585,661,601,635,707,132],"class_list":["post-20755","post","type-post","status-publish","format-standard","hentry","category-21st-century","category-24x7x365-access","category-av-audiovisual","category-convergence","category-innovation","category-multimedia","category-online-learning","category-online-media","category-participation","category-personalizedcustomized-learning","category-technologies-for-your-home","category-television","tag-568","tag-21st-century","tag-24x7x365","tag-av","tag-change","tag-convergence","tag-game-changing-environment","tag-innovation","tag-online-learning","tag-online-media","tag-participation","tag-tv"],"_links":{"self":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/20755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=20755"}],"version-history":[{"count":3,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/20755\/revisions"}],"predecessor-version":[{"id":20759,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/20755\/revisions\/20759"}],"wp:attachment":[{"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=20755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=20755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=20755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}