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The Evolving Digital Ecosystem - from Moxie's Trends for 2012

  • The Always On Web
  • Web of Things
  • Big Data
  • Next Gen Search
  • Mobile Sharing
  • Mobile Social Activism
  • Impulse Commerce
  • Brands As Partners
  • The New Living Room  <– From DSC: This is one of those key areas that I’m trying to keep a pulse check on for re: our learning ecosystems of the future 
  • Personal Data Security

 

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HTML5 program promises to be game changer — from mediapost.com by Diane Mermigas

Also see:

  • Elevation Partners Director and Co-Founder Roger McNamee [Video-based presentation]
    Chapters (full program: 52 min 22 sec)
    01. Introduction
    02. Demise of Microsoft means opportunity
    03. Google in a tough spot
    04. Creativity rules in HTML5
    05.  Apple domination in tablets
    06.  Access from any screen
    07.  The social wave is over
    08.  TV the last protected media
    09.  Economic context and seed investing
    10.  Why Apple supports HTML5
    11.  Privacy regulation
    12.  HTML5 implications for content protection
    13.  Investment in Forbes
    14. Ringback tones
    15. Money in the music industry
    16. Subscription television

 

  • #1: “Next” web architecture = Hypernet + Hyperweb
  • #2: The decline & fall of Windows unlocks revenue
  • #3: Index search is peaking
  • #4: Apple’s model threatens web
  • #5: HTML5 is game changer for publishers
    HTML5 is not just a programming language; enables new models of web experience
    – Developers will embed audio and video directly in web pages, replacing Adobe’s Flash plug-in; enables much greater differentiation in sites, advertising, etc.
    – Content publishers will redesign their sites to reduce power of Google, ad networks
    HTML5 will be disruptive in ways we cannot imagine today: pendulum swinging to favor content creators and publishers. Imagine Amazon or eBay storefront as an ad.
    – Everything can be an app . . . every piece of content . . . every tweet . . . every ad
    – Ads: create demand and fulfill it at the same time . . . without leaving publisher’s page
    – Other tech (e.g., Wordnik) enables publishers to protect and monetize text onsite and off
  • #6: Tablets are hugely disruptive
  • #7: First wave of “social web” is over
  • #8: Smartphones in US: Apple + 7 Dwarfs
  • #9: Wireless infrastructure is a competitive threat to US
  • #10: Integration of TV & Internet could be disruptive

 

From DSC:

  • A recommendation that caught my eye:
    Focus 100% on companies that are cloud + multiscreen; HTML 5 as proxy.

 

Pier Luigi Capucci -- The Internet of Things

Excerpt:

We were asked to consider the Internet of Things (IoT) from the user’s viewpoint. Well, my viewpoint is exactly this, since I’m neither a company director nor a software coder or a hardware creator. From an user’s viewpoint I think we are undergoing a big transformation. The Internet of Things comes out from an evolution process which involves calculation power, connections, networking, personal technologies, and that can be resumed in four phases.

 

U-verse TV goes social with new apps to interact with what you’re watching, while you’re watching — from appmarket.tv by Richard Kastelein

Excerpt:

The way viewers watch TV today has become a multi-screen, multi-tasking experience. According to Nielsen, nearly 30 percent of TV viewers looked up info related to a TV program while they were watching it. AT&T U-verse TV customers now have new and better ways to bring together their favorite social apps on their smartphone or tablet with what they’re watching on TV.

“Customers want their TV viewing experience to be social, without distracting from the TV show on their TV screen, and they want their choice of apps from their smartphone or tablet to work seamlessly with their TV and enhance their favorite TV shows,” said Jeff Weber, vice president of video services, AT&T Mobility and Consumer Markets. “These apps allow you to interact and share details about the shows you’re watching in simple and engaging ways. And you can do that on the devices that are in your hands or right next to you on the couch.”

Apple University will train executives to think like Steve Jobs — from good.is by Liz Dwyer

Excerpt:

If you want to honor Steve Jobs’ life by following in his entrepreneurial footsteps, forget heading to business school. The Los Angeles Times reports that an Apple team has been working on a top-secret project to create an executive training program called Apple University. The goal? To train people to think like Steve Jobs.

Apple refused to comment on the existence of Apple University, but the Times says that in 2008, Jobs “personally recruited” Joel Podolny, the dean of Yale Business School, to “help Apple internalize the thoughts of its visionary founder to prepare for the day when he’s not around anymore.” Apple analyst Tim Bajarin told the Times that, “it became pretty clear that Apple needed a set of educational materials so that Apple employees could learn to think and make decisions as if they were Steve Jobs.” Though the curriculum is still under wraps, Jobs himself oversaw the creation of the “university-caliber courses.” (emphasis DSC)

 Also see:

 

Steve Jobs&#8217; virtual DNA to be fostered in Apple University:  To survive its late founder, Apple and Steve Jobs planned a training program in which company executives will be taught to think like him, in &#8220;a forum to impart that DNA to future generations.&#8221; Key to this effort is Joel Podolny, former Yale Business School dean.
Photo: Steve Jobs helped plan Apple University &#8212; an executive training program to help Apple carry on without him. Credit: Michael Robinson Chavez / Los Angeles Times

Steve Jobs helped plan Apple University — an executive training program to help
Apple carry on without him. (Michael Robinson Chavez / Los Angeles Times / October 6, 2011)

From DSC:
If Apple were to choose to disrupt higher education, several other pieces of the puzzle have already been built and/or continue to be enhanced:

  • Siri — a serious start towards the use of intelligent agents / intelligent tutoring
  • An infrastructure to support 24x7x365 access and synchronization of content/assignments/files to a student’s various devices — via iCloud (available today via iTunes 10.5)
  • iTunes U already has millions of downloads and contains content from some of the world’s top universities
  • The internal expertise and teams to create incredibly-rich, interactive, multimedia-based, personalized, customized educational content
  • Students — like employees in the workplace — are looking for information/training/learning on demand — when they need it and on whatever device they need it
  • Apple — or other 3rd parties — could assist publishers in creating cloud-based apps (formerly called textbooks) to download to students’/professors’ devices as well as to the Chalkboards of the Future
  • The iPad continues to be implemented in a variety of education settings, allowing for some seriously interactive, mobile-based learning

 

 

 

 

At the least, I might be losing a bit more sleep if I were heading up an MBA program or a business school…

 

From DSC: Expectations, today, are getting hard to beat

Since Apple’s event yesterday, I’ve heard some conversations on the radio and reviewed several blog postings and articles about Apple’s announcements…many with a sense of let down (and some with the usual critical viewpoints by the backseat drivers out there who have never tried to invent anything, but who sure like to find fault with everyone else’s inventions and innovations).

It made me reflect on how high our expectations are becoming these days!  It wasn’t enough that iCloud is coming on 10/12 (and who knows the directions that will take society in). It wasn’t enough to introduce some serious software-based innovations such as Siri (which bring some significant advancements in the world of artificial intelligence) or AirPlay for the iPhone.  It wasn’t enough to enter into the multi-billion dollar card industry with their new Cards app for the iPhone.  Wow…tough crowd.

What might these announcements — and expectations — mean for education? 
Well…I can see intelligent tutoring, intelligent agents, machine-to-machine communications, the continued growth of mobile learning, learning from the living room, the initiation of programs/events caused by changes in one’s location, continued convergence of the television/computer/telephone, continued use of videoconferencing on handheld devices, cloud-based textbooks/apps, and more.


 

Siri on the iPhone 4S -- October 4, 2011

 

 

 

Some items from Apple today:

 

 

Ixonos Showcases an Interactive Multichannel TV Experience at Intel Developer Forum 2011 — from marketwatch.com

Excerpt:

“More and more television viewers have begun using a computer or a smartphone while watching TV”, says Sami Paihonen from Ixonos’ User Experience Design Centre.  “Consumers across age brackets are going online to look up additional information on editorial and commercial content and wanting to share their thoughts and ideas with friends.”  To address this, Ixonos has designed a solution that offers a seamless transition between broadcasted content and other online content. For TV viewers, this means a consistent and engaging user experience regardless of which device they use.

“We discovered that TV viewers are constantly looking to enrich their viewing experience by multitasking, and we believe the constant flow of information can be harnessed better for the benefit of TV viewers as well as companies promoting their content.  We designed the TV Compass user experience framework to address this need for sharing information”, Sami says.

Cooperation among competing bodies appears possible as TV mulls future direction at IBC2011 —  from broadcastengineering.com

IBC Showcases Television’s Future — tvtechnology.com

To cloud the future of television is — from flixya.com

 

 


HTML5 Video Summit
Nov 8-9, 2011 | Los Angeles,CA
HTML5: The Next Generation Of Online Video

It’s becoming increasingly important to deliver video not just on the web but to a multitude of mobile devices, set-top boxes, and connected TVs, and content providers, browser developers, and end users can no longer afford to have the primary video delivery mechanisms locked up in standards that can’t adapt to new environments. The effects of HTML5 have already had an impact throughout the industry. Major media sites such as YouTube, The New York Times, CNN, Vimeo, and more are already offering HTML5 video players, while web giants Apple, Microsoft, Google, and Mozilla are rapidly adding HTML5 features. It’s time to consider how HTML5 can help your business move forward in these exciting times.

 

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