Like Netflix, new college software seeks to personalize recommendations — from InsideHigherEd.com by Marc Parry

Anaheim, Calif. —Amazon. Netflix. Google. All personalize recommendations based on what they know about users.

A new project, unveiled at the Educause conference here today, plans to provide college students a similar experience on academic Web sites.

It’s called Sherpa, like the guides who lead climbers up Mount Everest. The goal of the software, developed by the South Orange County Community College District, is to mine data about students to guide them to courses, information, and services.

That’s a change from what students experience starting and finishing classes on the Blackboard course-management system, said Robert S. Bramucci, South Orange’s vice chancellor for technology and learning services.