{"id":8733,"date":"2010-08-27T09:47:15","date_gmt":"2010-08-27T13:47:15","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=8733"},"modified":"2010-08-27T09:47:15","modified_gmt":"2010-08-27T13:47:15","slug":"marshall-mcluhan-and-web-conferencing","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2010\/08\/27\/marshall-mcluhan-and-web-conferencing\/","title":{"rendered":"Marshall McLuhan and web conferencing"},"content":{"rendered":"<p><a href=\"http:\/\/wsuccess.typepad.com\/webinarblog\/2010\/08\/marshall-mcluhan-and-web-conferencing.html\" target=\"_blank\"><strong>Marshall McLuhan and web conferencin<\/strong>g<\/a> &#8212; from The Webinar Blog by Ken Molay<\/p>\n<blockquote><p>\u201cThe medium is the message.\u201d One of the most quoted five-word phrases  in the last 45 years. I\u2019ll bet you think you know what it implies. I\u2019ll  bet you\u2019re wrong.<\/p>\n<p>I just finished reading an erudite and  fascinating article by Mark Federman, Chief Strategist, McLuhan Program  in Culture and Technology. The article has the unwieldy title of <a href=\"http:\/\/individual.utoronto.ca\/markfederman\/article_mediumisthemessage.htm\" target=\"_blank\">\u201cWhat is the Meaning of The Medium is the Message?\u201d<\/a><\/p>\n<p>&#8230;<\/p>\n<p>There are questions I see all the time from webinar creators and  administrators. Some common ones include:<\/p>\n<ul>\n<li>How long  should a webinar be?<\/li>\n<li>How do I hold my audience\u2019s attention?<\/li>\n<li>What\u2019s a good audience size?<\/li>\n<\/ul>\n<p>I see an  underlying communications message in these questions that is based on a  prior medium.<\/p>\n<p>&#8230;<\/p>\n<p>Webinars extend our communications reach to that audience in a new way.  And the change in the medium changes the dynamics of the message between  hosts, presenters, and audience members. There is no more sea of faces.  There is a multitude of simultaneous one-to-one communications between a  presenter and an individual listener.<\/p>\n<p>&#8230;<\/p>\n<p>So instead of concentrating on \u201cHow much time do I need to reserve  before it is seen as worth the trip?\u201d we need to ask \u201cHow much time do  we really need in order to deliver the value we promised?\u201d Don\u2019t be  afraid to end a session early. Or at least end the lecture quickly and  move to audience-guided questions and discussion.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Marshall McLuhan and web conferencing &#8212; from The Webinar Blog by Ken Molay \u201cThe medium is the message.\u201d One of the most quoted five-word phrases in the last 45 years. I\u2019ll bet you think you know what it implies. I\u2019ll bet you\u2019re wrong. I just finished reading an erudite and fascinating article by Mark Federman, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[189,49],"tags":[666,593,625],"class_list":["post-8733","post","type-post","status-publish","format-standard","hentry","category-videoconferencing","category-web-based-collaboration","tag-videoconferencing","tag-web-based-collaboration","tag-webinars"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/8733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=8733"}],"version-history":[{"count":1,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/8733\/revisions"}],"predecessor-version":[{"id":8734,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/8733\/revisions\/8734"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=8733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=8733"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=8733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}