{"id":7495,"date":"2010-07-23T10:39:22","date_gmt":"2010-07-23T14:39:22","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=7495"},"modified":"2010-07-23T10:43:04","modified_gmt":"2010-07-23T14:43:04","slug":"the-term-learning-ecosystems-is-making-some-headway-plus-some-things-to-learn-from-a-current-job-description-in-the-publishing-field","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2010\/07\/23\/the-term-learning-ecosystems-is-making-some-headway-plus-some-things-to-learn-from-a-current-job-description-in-the-publishing-field\/","title":{"rendered":"The term &#8220;Learning Ecosystems&#8221; is making some headway; plus some things to learn from a current job description in the publishing field"},"content":{"rendered":"<p><a href=\"http:\/\/www.job.com\/my.job\/search\/page=jobview\/pt=2\/key=57269727\/\" target=\"_blank\"><strong>McGraw-Hill Education: Product Manager &#8211; Student Innovations <\/strong><\/a><br \/>\nProfession:  Marketing -&gt; Product Management<\/p>\n<p>The McGraw-Hill Companies is driving the education,  financial services, and business information markets through leading  brands such as McGraw-Hill Education, Standard &amp; Poor&#8217;s and J. D.  Power and Associates. McGraw-Hill Education addresses virtually every  aspect of the education market from pre-K through professional learning.<\/p>\n<p>Using traditional materials,<span style=\"color: #800000;\"> online learning and multimedia tools,<\/span> we  empower the growth of teachers, professionals and students of all ages.  <span style=\"color: #800000;\">Our technical innovations are changing the way people learn, with  e-books, online tutoring, customized course Web sites and subscription  services. <\/span>We are also a leading provider of reference and trade  publishing for the medical, business, engineering and other professions.  McGraw-Hill is investing in and committed to innovation, both in its  business and in shaping the future of higher education.<\/p>\n<p><span style=\"color: #800000;\"><strong>The Learning  Ecosystems Group<\/strong> is the team responsible for defining that vision of the  future.<strong> <\/strong><\/span>We are building businesses that meet the needs of higher  education students &#8211; products that can be directly marketed to students  and to institutions, including our current GradeGuru product as well as  the significant digital platform products in our short-term pipeline.<span style=\"color: #800000;\"><strong> The Learning Ecosystems Group<\/strong><\/span> is thus offering a unique and exciting  opportunity for an experienced Product Manager in our New York City  offices. The ultimate aim for this Product Manager is loosely to develop,  deliver and monetize products\/ services that will give students the  tools they need to meet their course goals, as well as to drive the  research, ideation and vision for new product(s)\/ service(s) that are  responsive to the needs of students.<\/p>\n<p><strong>Essential Accountabilities<\/strong><\/p>\n<ul>\n<li>Manage  and conduct research to understand and synthesize student tasks,  presenting and sharing the findings across the MHHE business.<\/li>\n<li>Analyze  market and product opportunities in the context of primary, secondary  and competitive research. Continually collect, distill, and disseminate  foundational research to inform product development.<\/li>\n<li>Build prototypes  and\/ or wireframes to define functional requirements that can be market  tested to determine and prove market potential.<\/li>\n<li>Develop and thoroughly  document\/ articulate the vision and business case for the product(s) to  gain buy-in from stakeholders across the organization. Clearly  communicate a cohesive strategy and product road map.<\/li>\n<li>Drive product  implementation in collaboration with vendors and business analysis and  design partners. Build out the detailed functional requirements and  design of the initial product\/ service based on research, wire-framing,  prototyping, user testing, experimentation and iteration.<\/li>\n<li>Drive the  growth of the product\/ service(s) over time, both in terms of the  product road map\/ functionally and customer base and revenues.<\/li>\n<li>Build  out the monetization plans and business model elements to drive the  product to ultimate profitability, setting aggressive targets.<\/li>\n<li>Ensure  all resources are in place across the product and working in concert to  achieve the ultimate success of the business, including analytical,  design, technical and sales\/ marketing resources as appropriate.  Articulated accountabilities for team members for successful execution  and delivery of the overall business objectives and targets.<\/li>\n<li>Work in  collaboration with the existing MHHE sales, marketing and strategy team  for maximum productivity, efficiency and product success as well as  manage customer needs in collaboration with the existing MHHE customer  service group<\/li>\n<li>Resource and lead a marketing team to drive rapid growth  through a sound marketing and PR plan based on our understanding of our  market segmentation motivations, our stakeholder interests, social media  marketing tools, the power of PR and a grassroots, viral approach.<\/li>\n<li>Bachelor&#8217;s degree; Master&#8217;s degree preferred<\/li>\n<li>8-12 years experience in  related field, at least 2-3 as a lead product manager<\/li>\n<li>Proven ability to  deliver&#8230;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>McGraw-Hill Education: Product Manager &#8211; Student Innovations Profession: Marketing -&gt; Product Management The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard &amp; Poor&#8217;s and J. D. Power and Associates. McGraw-Hill Education addresses virtually every aspect of the education market from pre-K through professional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[86,8,286,18,275,9,143,36,180,7,239,182,140],"tags":[586,566,661,569,662,240,640],"class_list":["post-7495","post","type-post","status-publish","format-standard","hentry","category-change","category-digital-audio","category-digital-learning","category-digital-storytelling","category-digital-textbooks","category-digital-video","category-disruption","category-future-of-higher-education","category-innovation","category-learning-ecosystem","category-new-business-models","category-new-media-literacies","category-publishing","tag-future-of-higher-education","tag-higher-education","tag-innovation","tag-learning-ecosystem","tag-new-media-literacies","tag-new-publishing-models","tag-publishing"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/7495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=7495"}],"version-history":[{"count":7,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/7495\/revisions"}],"predecessor-version":[{"id":7502,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/7495\/revisions\/7502"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=7495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=7495"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=7495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}