{"id":41622,"date":"2013-08-02T12:09:32","date_gmt":"2013-08-02T16:09:32","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=41622"},"modified":"2013-08-02T12:11:26","modified_gmt":"2013-08-02T16:11:26","slug":"reflections-on-flixmaster-changes-model-becomes-rapt-lindenstein","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2013\/08\/02\/reflections-on-flixmaster-changes-model-becomes-rapt-lindenstein\/","title":{"rendered":"Reflections on “FlixMaster changes model; becomes Rapt” [Lindenstein] <- involves interactive\/digital video"},"content":{"rendered":"

FlixMaster changes model; becomes Rapt<\/strong><\/a> — from bcbr.com by Joshua Lindenstein<\/p>\n

Excerpts:<\/em><\/p>\n

BOULDER – Highlighting a shift toward a new model for its interactive online video platform, Boulder-based FlixMaster Inc. this week announced that it is changing its name to Rapt Media Inc.<\/p>\n

…<\/p>\n

“When we founded FlixMaster, we set out to create the best toolset for video creators wanting to build interactive videos, and we succeeded in doing that that,”<\/span> Rapt co-founder and chief executive Erika Trautman said in an email.\u00a0 “But as we partnered with really sophisticated companies (like HBO and Maybelline), we realized that our platform and the opportunity it posed was<\/span> bigger than just interactive video. It was about improving online communication and storytelling through interactivity of all kinds, with video as the central component.<\/span> <\/strong>Our company had already transitioned to this bigger vision, and we wanted a name that could reflect that vision.<\/p>\n

 <\/p>\n

\"FlixMasterBecomingRapt-August2013\"<\/a><\/p>\n

 <\/p>\n

Additional thought from DSC:<\/span><\/em>
\nThis item relates to the convergence of the television, the computer, and the telephone that I’m pulse-checking. I’m hopeful that such a convergence will provide students in the future with 24×7, highly-engaging, interactive, customized\/personalized content:<\/strong><\/span><\/p>\n

.<\/strong><\/span><\/p>\n

More choice. More control.
\n<\/strong><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

FlixMaster changes model; becomes Rapt — from bcbr.com by Joshua Lindenstein Excerpts: BOULDER – Highlighting a shift toward a new model for its interactive online video platform, Boulder-based FlixMaster Inc. this week announced that it is changing its name to Rapt Media Inc. … “When we founded FlixMaster, we set out to create the best […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[113,329,354,31,72,8,286,18,275,9,32,215,98,210,141,3,391,418,180,276,55,7,510,408,23,62,133,279,69,526,166,157,40,206,518,11],"tags":[],"class_list":["post-41622","post","type-post","status-publish","format-standard","hentry","category-21st-century","category-24x7x365-access","category-av-audiovisual","category-convergence","category-daniel-s-christian","category-digital-audio","category-digital-learning","category-digital-storytelling","category-digital-textbooks","category-digital-video","category-education-technology","category-educational-games-serious-games","category-elearning","category-emerging-technologies","category-engagement-engaging-students","category-higher-education","category-human-computer-interaction-hci","category-immersion","category-innovation","category-interactivity","category-internet","category-learning-ecosystem","category-learning-from-the-living-class-room","category-mediafilm","category-multimedia","category-online-learning","category-online-media","category-participation","category-personalizedcustomized-learning","category-second-screen-apps","category-social-learning-networks","category-storytelling","category-technologies-for-your-home","category-trends","category-tvs","category-vision-possibilities"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/41622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=41622"}],"version-history":[{"count":9,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/41622\/revisions"}],"predecessor-version":[{"id":41632,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/41622\/revisions\/41632"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=41622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=41622"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=41622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}