{"id":3188,"date":"2010-03-29T08:18:42","date_gmt":"2010-03-29T12:18:42","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=3188"},"modified":"2010-03-29T08:19:47","modified_gmt":"2010-03-29T12:19:47","slug":"innovation-the-relentless-rise-of-the-digital-worker","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2010\/03\/29\/innovation-the-relentless-rise-of-the-digital-worker\/","title":{"rendered":"Innovation: The relentless rise of the digital worker &#8212; newscientist.com"},"content":{"rendered":"<p><!-- pgtop --><a href=\"http:\/\/www.newscientist.com\/article\/dn18395-innovation-the-relentless-rise-of-the-digital-worker.html\" target=\"_blank\"><strong>Innovation: The relentless rise of the digital worker<\/strong><\/a> &#8212; by Justin Mullins via Steve Knode.com&#8217;s newsletter<em><a href=\"http:\/\/www.newscientist.com\/topic\/innovation\"><br \/>\nInnovation<\/a> is  our regular column that highlights emerging technological ideas and  where they may lead<\/em><\/p>\n<p style=\"padding-left: 30px;\">When Unilever wanted ideas for a new  TV advertising campaign to sell its Peperami snack food, it decided to  try something unusual. It dropped its ad agency of 15 years and turned  instead to a little known internet site called IdeaBounty.com, an online  marketplace trading in creative ideas. Companies or individuals post  topics and then sit back and wait for surfers to send in their best  shots. After the closing date, the client selects the best idea and pays  the winner.<\/p>\n<p style=\"padding-left: 30px;\">The challenge generated over 1000  replies and in November last year, Unilever paid out $15,000 for the two  ideas it liked best. The new Peperami adverts are due to appear on  British TV later this year.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Welcome to the world of &#8220;cloud labour&#8221;  where a virtual workforce<em> <\/em><\/strong><em>(emphasis DSC)<\/em> will undertake any task in the cloudlike  world of cyberspace for the best possible price.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation: The relentless rise of the digital worker &#8212; by Justin Mullins via Steve Knode.com&#8217;s newsletter Innovation is our regular column that highlights emerging technological ideas and where they may lead When Unilever wanted ideas for a new TV advertising campaign to sell its Peperami snack food, it decided to try something unusual. It dropped [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[208,180,299],"tags":[19,661,717],"class_list":["post-3188","post","type-post","status-publish","format-standard","hentry","category-cloud-based-computing-apps","category-innovation","category-workplace","tag-cloud-computing","tag-innovation","tag-workplace"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/3188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=3188"}],"version-history":[{"count":3,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/3188\/revisions"}],"predecessor-version":[{"id":3191,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/3188\/revisions\/3191"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=3188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=3188"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=3188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}