{"id":30153,"date":"2012-06-21T14:31:12","date_gmt":"2012-06-21T18:31:12","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=30153"},"modified":"2012-06-22T09:06:29","modified_gmt":"2012-06-22T13:06:29","slug":"future-of-connected-tv-mindshare","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2012\/06\/21\/future-of-connected-tv-mindshare\/","title":{"rendered":"Future of&#8230;connected TV [Mindshare]"},"content":{"rendered":"<p><a href=\"http:\/\/www.wpp.com\/NR\/rdonlyres\/933D2838-443D-4F39-BC06-2C08B26014B2\/0\/mindshare_connected_tv.pdf\" target=\"_blank\"><strong>Future of&#8230;connected TV<\/strong><\/a> &#8212; by Mindshare<\/p>\n<ul>\n<li>Connected TV penetration &amp; usage will lag behind second screens<\/li>\n<li>Most of the opportunities that connectivity creates are better suited to the second screen<\/li>\n<li>Connected TV usage will mostly focus on video<\/li>\n<li>For advertisers, the real opportunity lies on the second screen<\/li>\n<\/ul>\n<div>For the full analysis, download <strong><em><a href=\"http:\/\/www.wpp.com\/wpp\/marketing\/digital\/future-of-connected-tv.htm\" target=\"_blank\">Future of Connected TV<\/a>\u00a0<\/em><\/strong>(pdf, 1.8 Mb); some example slides include:<\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.wpp.com\/NR\/rdonlyres\/933D2838-443D-4F39-BC06-2C08B26014B2\/0\/mindshare_connected_tv.pdf\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30156\" title=\"ConnectedTVMindshare-June2012\" src=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/ConnectedTVMindshare-June2012.jpg\" alt=\"\" width=\"519\" height=\"300\" srcset=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/ConnectedTVMindshare-June2012.jpg 519w, http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/ConnectedTVMindshare-June2012-150x86.jpg 150w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><a href=\"http:\/\/www.wpp.com\/NR\/rdonlyres\/933D2838-443D-4F39-BC06-2C08B26014B2\/0\/mindshare_connected_tv.pdf\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30157\" title=\"2ndscreen-Mindshare-June2012\" src=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen-Mindshare-June2012.jpg\" alt=\"\" width=\"520\" height=\"309\" srcset=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen-Mindshare-June2012.jpg 520w, http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen-Mindshare-June2012-150x89.jpg 150w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><a href=\"http:\/\/www.wpp.com\/NR\/rdonlyres\/933D2838-443D-4F39-BC06-2C08B26014B2\/0\/mindshare_connected_tv.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30158\" title=\"2ndscreen2-Mindshare-June2012\" src=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen2-Mindshare-June2012.jpg\" alt=\"\" width=\"535\" height=\"317\" srcset=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen2-Mindshare-June2012.jpg 535w, http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen2-Mindshare-June2012-150x88.jpg 150w\" sizes=\"auto, (max-width: 535px) 100vw, 535px\" \/><\/a><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><a href=\"http:\/\/www.wpp.com\/NR\/rdonlyres\/933D2838-443D-4F39-BC06-2C08B26014B2\/0\/mindshare_connected_tv.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-30160\" title=\"2ndscreen3-Mindshare-June2012\" src=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen3-Mindshare-June2012.jpg\" alt=\"\" width=\"660\" height=\"402\" srcset=\"http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen3-Mindshare-June2012.jpg 660w, http:\/\/danielschristian.com\/learning-ecosystems\/wp-content\/uploads\/2012\/06\/2ndscreen3-Mindshare-June2012-150x91.jpg 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Also see:<\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/www.interactivetvcommerce.com\/blog\/bid\/86280\/5-iTV-T-Commerce-Highlights-from-TVOT-Day-Two\" target=\"_blank\"><strong>5 iTV &amp; T-Commerce Highlights from TVOT Day Two<\/strong><\/a> &#8212; from the <em>Inside the Screen<\/em> blog<\/li>\n<li><a href=\"http:\/\/www.theverge.com\/2012\/6\/21\/3105165\/lg-philips-smart-tv-alliance-platform\" target=\"_blank\"><strong>The Smart TV Alliance: LG and TP Vision create a unified software\u00a0ecosystem<\/strong><\/a> &#8212; from theverge.com by Jeff Blagdon<\/li>\n<li><a href=\"http:\/\/www.cmswire.com\/cms\/customer-experience\/uncharted-territory-for-content-delivery-smart-tvs-016201.php\" target=\"_blank\"><strong>Uncharted Territory for Content Delivery: Smart TVs<\/strong><\/a> &#8212; from cmswire.com by Martin Rapavy<\/li>\n<\/ul>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Future of&#8230;connected TV &#8212; by Mindshare Connected TV penetration &amp; usage will lag behind second screens Most of the opportunities that connectivity creates are better suited to the second screen Connected TV usage will mostly focus on video For advertisers, the real opportunity lies on the second screen For the full analysis, download Future of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[354,31,72,286,210,37,35,373,7,510,40,466,206,518],"tags":[355,584,606,710,677,587,585,749,705,569,802,805,804,676,132],"class_list":["post-30153","post","type-post","status-publish","format-standard","hentry","category-av-audiovisual","category-convergence","category-daniel-s-christian","category-digital-learning","category-emerging-technologies","category-future","category-game-changing-environment","category-homeschoolinghomeschoolers","category-learning-ecosystem","category-learning-from-the-living-class-room","category-technologies-for-your-home","category-television","category-trends","category-tvs","tag-av","tag-convergence","tag-daniel-s-christian","tag-digital-learning","tag-emerging-technologies","tag-future","tag-game-changing-environment","tag-homeschoolinghomeschoolers","tag-interactivity","tag-learning-ecosystem","tag-learning-from-the-living-class-room","tag-second-screen-apps","tag-smartconnected-tv","tag-trends","tag-tv"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/30153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=30153"}],"version-history":[{"count":18,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/30153\/revisions"}],"predecessor-version":[{"id":30201,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/30153\/revisions\/30201"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=30153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=30153"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=30153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}