{"id":26785,"date":"2012-02-03T10:32:20","date_gmt":"2012-02-03T15:32:20","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=26785"},"modified":"2012-02-06T08:55:02","modified_gmt":"2012-02-06T13:55:02","slug":"how-is-this-possible-another-reason-why-i-dont-trust-facebook","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2012\/02\/03\/how-is-this-possible-another-reason-why-i-dont-trust-facebook\/","title":{"rendered":"How is this possible? Another reason why I don’t trust Facebook."},"content":{"rendered":"

Facebook\u2019s ad business is a $3 billion mystery<\/strong><\/a> — from Peter Kafka<\/p>\n

Excerpt (emphasis DSC<\/span>):<\/em><\/p>\n

So the numbers are out<\/a>, and we know that Facebook\u2019s ad business really is huge.\u00a0 And it really is growing like a weed.\u00a0 Just like we thought.<\/p>\n

But how exactly does Facebook\u2019s ad business work<\/em>?\u00a0 We still don\u2019t know a lot about that part.<\/strong><\/span><\/p>\n

The S-1<\/a> mentions \u201cadvertising\u201d 123 times, and \u201cadvertisers\u201d another 117 times.\u00a0 But when it comes to describing how the company actually sells advertising, it is vague.<\/span><\/strong><\/p>\n

…<\/p>\n

And that\u2019s why a good chunk of the S-1 talks about the overall market for advertising \u2014 not just Web advertising, but all advertising. The message: There is a lot of money being spent on ads, and as we get even bigger, and smarter, we\u2019ll figure out how to capture more of it<\/em>.<\/p>\n

And at some point they may share some of that knowledge with the rest of us.<\/p>\n

From DSC:<\/span><\/strong>
\nIf this figure were $3,000, no big deal, right? But $3 billion<\/em><\/strong>?!\u00a0 How is it that it’s a mystery when they’re making that kind of $$$$?<\/strong>\u00a0 I wonder if that has anything to do with Mark Zuckerberg’s and Facebook’s perspectives on privacy…<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook\u2019s ad business is a $3 billion mystery — from Peter Kafka Excerpt (emphasis DSC): So the numbers are out, and we know that Facebook\u2019s ad business really is huge.\u00a0 And it really is growing like a weed.\u00a0 Just like we thought. But how exactly does Facebook\u2019s ad business work?\u00a0 We still don\u2019t know a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[403,105,367],"tags":[773,763,623,747],"class_list":["post-26785","post","type-post","status-publish","format-standard","hentry","category-ethics","category-social-media","category-vendors","tag-digital-citizenship","tag-ethics","tag-social-media","tag-vendors"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/26785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=26785"}],"version-history":[{"count":9,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/26785\/revisions"}],"predecessor-version":[{"id":26801,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/26785\/revisions\/26801"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=26785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=26785"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=26785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}