{"id":21635,"date":"2011-07-27T09:06:28","date_gmt":"2011-07-27T13:06:28","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=21635"},"modified":"2011-07-27T09:06:56","modified_gmt":"2011-07-27T13:06:56","slug":"interesting-item-on-multiple-screens-vs-transmedia-matthews","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2011\/07\/27\/interesting-item-on-multiple-screens-vs-transmedia-matthews\/","title":{"rendered":"Interesting item on multiple screens vs. transmedia [Matthews]"},"content":{"rendered":"

Quoting from Transmedia vs Multi-screen Distractions<\/strong><\/a> — by Michael Matthews at Forbes.com — which provides an example of how multiple devices are starting to work with each other:<\/p>\n

In Canada, the Food Network and Paperny Films integrated mobile strategy into the release of a new TV series called Eat St<\/a>. The TV show launched simultaneously with an iPhone app<\/a> of the same name. The app offered location-based services linking users to vendors featured on the show as well as thousands of others across North America. The app gives fans a deeper experience \u2014 they can find carts in their cities and begin accessing them. This digital integration worked two ways: fans of the app could check out the TV show, and fans of the show were introduced to the app.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Quoting from Transmedia vs Multi-screen Distractions — by Michael Matthews at Forbes.com — which provides an example of how multiple devices are starting to work with each other: In Canada, the Food Network and Paperny Films integrated mobile strategy into the release of a new TV series called Eat St. The TV show launched simultaneously […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[113,354,359,476,245,466],"tags":[627,355,742,791,67,132],"class_list":["post-21635","post","type-post","status-publish","format-standard","hentry","category-21st-century","category-av-audiovisual","category-health","category-marketingsocial-marketing","category-mobile-technologies","category-television","tag-21st-century","tag-av","tag-health","tag-marketingsocial-marketing","tag-mobile-technology","tag-tv"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/21635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=21635"}],"version-history":[{"count":4,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/21635\/revisions"}],"predecessor-version":[{"id":21639,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/21635\/revisions\/21639"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=21635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=21635"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=21635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}