{"id":15490,"date":"2011-02-22T17:59:41","date_gmt":"2011-02-22T22:59:41","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=15490"},"modified":"2011-02-22T17:59:41","modified_gmt":"2011-02-22T22:59:41","slug":"couple-items-re-qr-codes-from-mashable-com","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2011\/02\/22\/couple-items-re-qr-codes-from-mashable-com\/","title":{"rendered":"Couple items re: QR Codes from Mashable.com"},"content":{"rendered":"<p><a href=\"http:\/\/mashable.com\/2011\/02\/22\/qr-code-event-marketing\/\" target=\"_blank\"><strong>HOW TO: Use QR Codes for Event Marketing<\/strong><\/a> &#8212; by Matthias Galica<\/p>\n<p style=\"padding-left: 30px;\">I\u2019ve spent nine months isolating the best practices and highest converting use cases specific to these applications. Taking over where Jamie Turner left off with his post on the 10 commandments for marketers using 2D codes, below is a \u201cbrass tacks\u201d breakdown of the minimum value each marketer needs to offer to be successful.<br \/>\n&#8230;<br \/>\n<strong>What Should My QR Code Do?<br \/>\n<\/strong>It should direct users to a mobile-optimized webpage with functionality tailored to your audience and application. Below are recommendations based on the calls-to-action that we\u2019ve seen achieve the highest engagement. You\u2019ll notice the following themes recur: Exclusivity, rich media, downloads, social media, incentives like prizes and contests, and contextual relevance.<\/p>\n<p><strong><a href=\"http:\/\/mashable.com\/2011\/02\/22\/nyc-building-permits-qr-codes\/\" target=\"_blank\">NYC Building Permits Are Getting QR Codes<\/a> <\/strong> &#8212; by Sarah Kessler<\/p>\n<p style=\"padding-left: 30px;\">A new plan unveiled by New York City Mayor Michael Bloomberg on Tuesday will put QR codes on all NYC building permits by 2013.\u00a0New  Yorkers who scan the codes will be able to learn details about ongoing  projects, read complaints and violations related to the location, or  click on a link to easily make complaints of their own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOW TO: Use QR Codes for Event Marketing &#8212; by Matthias Galica I\u2019ve spent nine months isolating the best practices and highest converting use cases specific to these applications. Taking over where Jamie Turner left off with his post on the 10 commandments for marketers using 2D codes, below is a \u201cbrass tacks\u201d breakdown of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[787],"class_list":["post-15490","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-qr-codes-tagging"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/15490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=15490"}],"version-history":[{"count":2,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/15490\/revisions"}],"predecessor-version":[{"id":15492,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/15490\/revisions\/15492"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=15490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=15490"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=15490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}