{"id":15433,"date":"2011-02-22T08:54:26","date_gmt":"2011-02-22T13:54:26","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=15433"},"modified":"2011-02-22T09:08:08","modified_gmt":"2011-02-22T14:08:08","slug":"blackboards-next-phase","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2011\/02\/22\/blackboards-next-phase\/","title":{"rendered":"Blackboard&#8217;s next phase"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.insidehighered.com\/news\/2011\/02\/22\/blackboard_evolves_its_business_strategy_in_light_of_market_saturation_in_higher_ed\">Blackboard&#8217;s  next phase<\/a><\/strong> &#8212; from insidehighered.com by Steve Kolowich<\/p>\n<p style=\"padding-left: 30px;\">Blackboard built its e-learning empire on its learning management system,  trading legal blows with some competitors and gobbling up others as it raced to  satisfy demand for a technology that had rapidly become de rigueur in higher  education.<\/p>\n<p style=\"padding-left: 30px;\">That period of conquest is now over. Last fall, close to 95 percent of  institutions had some learning management system in place, according to the  Campus Computing Project. Accordingly, Blackboard\u2019s business strategy is  changing: with the company adding four new, separately licensed products to its  menu in the last three years, Blackboard expects that it will soon no longer  rely on Learn, its popular learning management system, to bring home the bacon.<\/p>\n<p style=\"padding-left: 30px;\">&#8230;<\/p>\n<div style=\"padding-left: 30px;\">The fact that Blackboard is staking so much of its anticipated growth in  the domestic higher education market on the success of its newer products could  put colleges in a better position to haggle, Urdan added. \u201cThe whole notion of  the market being saturated and [Blackboard] being reliant on new products to  build their revenue stream \u2014 maybe the negotiating power is shifting a little  more toward the client and a little bit away from Blackboard,\u201d he said. This  might be especially true given the <a href=\"http:\/\/www.insidehighered.com\/news\/2010\/10\/14\/survey\" target=\"_blank\">gradual  erosion<\/a> of Blackboard&#8217;s market dominance in recent years.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Blackboard&#8217;s next phase &#8212; from insidehighered.com by Steve Kolowich Blackboard built its e-learning empire on its learning management system, trading legal blows with some competitors and gobbling up others as it raced to satisfy demand for a technology that had rapidly become de rigueur in higher education. That period of conquest is now over. Last [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[435,28,14],"tags":[778,735,583,575],"class_list":["post-15433","post","type-post","status-publish","format-standard","hentry","category-analytics","category-cmslms","category-mobile-learning","tag-analytics","tag-blackboard","tag-cmslms","tag-mobile-learning"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/15433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=15433"}],"version-history":[{"count":4,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/15433\/revisions"}],"predecessor-version":[{"id":15436,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/15433\/revisions\/15436"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=15433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=15433"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=15433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}