{"id":13949,"date":"2011-01-20T10:30:49","date_gmt":"2011-01-20T15:30:49","guid":{"rendered":"http:\/\/danielschristian.com\/learning-ecosystems\/?p=13949"},"modified":"2011-01-20T10:30:49","modified_gmt":"2011-01-20T15:30:49","slug":"to-%e2%80%9cappify%e2%80%9d-old-media-we-need-a-new-approach","status":"publish","type":"post","link":"http:\/\/danielschristian.com\/learning-ecosystems\/2011\/01\/20\/to-%e2%80%9cappify%e2%80%9d-old-media-we-need-a-new-approach\/","title":{"rendered":"To \u201cappify\u201d old media, we need a new approach"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.com\/2011\/01\/17\/to-appify-old-media-we-need-a-new-approac\/?\" target=\"_blank\"><strong>To \u201cappify\u201d old media, we need a new approach<\/strong><\/a> &#8212; from gigaom.com<\/p>\n<p style=\"padding-left: 30px;\">The publishing industry is keeping its formerly inky fingers crossed  that mobile devices, including the seemingly ubiquitous iPad, will save  its behind. With the mobile market still in its infancy, it\u2019s a tad  early to be calling definitive trends, but there is one interesting  tendency underway that may endure long-term \u2014 and that is<span style=\"color: #800000;\"><strong> the  \u201cappification\u201d of media content.<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px;\">This \u201cappification\u201d is being driven by one question<strong> \u2014 what is it that  the audience wants?<\/strong><span style=\"color: #800000;\"><strong> And the answer resoundingly is this: don\u2019t just  replicate the brand, give us something different.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To \u201cappify\u201d old media, we need a new approach &#8212; from gigaom.com The publishing industry is keeping its formerly inky fingers crossed that mobile devices, including the seemingly ubiquitous iPad, will save its behind. With the mobile market still in its infancy, it\u2019s a tad early to be calling definitive trends, but there is one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[208,119,276,153,408,14,245,23,133,140,312,186],"tags":[19,661,652,705,647,767,575,67,580,635,674,640,690,724,663],"class_list":["post-13949","post","type-post","status-publish","format-standard","hentry","category-cloud-based-computing-apps","category-instructional-design","category-interactivity","category-interface-design","category-mediafilm","category-mobile-learning","category-mobile-technologies","category-multimedia","category-online-media","category-publishing","category-user-experience-ux","category-user-interface-design","tag-cloud-computing","tag-innovation","tag-interaction-design","tag-interactivity","tag-interface-design","tag-mediafilm","tag-mobile-learning","tag-mobile-technology","tag-multimedia","tag-online-media","tag-programming","tag-publishing","tag-transmedia","tag-user-experience","tag-user-interface-design"],"_links":{"self":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/13949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/comments?post=13949"}],"version-history":[{"count":5,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/13949\/revisions"}],"predecessor-version":[{"id":13954,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/posts\/13949\/revisions\/13954"}],"wp:attachment":[{"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/media?parent=13949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/categories?post=13949"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/danielschristian.com\/learning-ecosystems\/wp-json\/wp\/v2\/tags?post=13949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}