Tyrrany-of-the-textbook----Jobrack- 2011.

Book Description
Publication Date: December 16, 2011 | ISBN-10: 1442211415 | ISBN-13: 978-1442211414

Excerpt:

Educational reforms and standards have been a topic of public debate for decades, with the latest go-round being the State Common Core Curriculum Standards. But time and again those reforms have failed, and each set of standards, no matter how new and different, has had little impact on improving student achievement. Why? The textbooks. Textbooks sell based on design and superficial features, not because they are based on the latest research on how children learn and how well they promote student achievement. In Tyranny of the Textbook, Beverlee Jobrack, retired from educational publishing, sheds light on why this happens. She gives an engaging and fascinating look behind-the-scenes of how K-12 textbooks are developed, written, adopted, and sold. And, perhaps most importantly, she clearly spells out how the system can change so that reforms and standards have a shot at finally being effective.

Did you Know?

  • Reform efforts have focused on writing and rewriting standards and tests, but these rarely have any effect on the core curriculum that is published.
  • School districts and states don’t use effectiveness as a criterion for evaluating and purchasing textbooks.
  • Publishers don’t offer textbooks with better content or the latest teaching methods because teachers don’t want textbooks that require them to change their practices.
  • Teachers report that they don’t rely on a textbook in their class, but research shows that they do.
  • Three companies publish 75 percent of the K-12 educational materials.
  • Those three companies are producing similar programs with the same instructional strategies, none of which require teachers to change their practices significantly.
  • Publishers write textbooks for California and Texas. All the other markets have to make do with books only superficially adjusted for their states.

From DSC:
I originally saw this at:

http://www.wired.com/images_blogs/epicenter/2012/01/Top-Publishers-2011-PW.jpg

Data via Wischenbart; Graphic via Publishers Weekly

.
Also see:

Blowing out the digital book as we know it– from MindShift by Tina Barseghian

Excerpt (emphasis DSC):

Inkling also produced the epic The Professional Chef by the Culinary Institute of America. The book in its entirety costs $50, but you can also purchase individual chapters for $3 a piece. The new model makes book buying much like buying music — choose only the pieces you like best.  MacInnis fluidly demonstrates how to float from one chapter to the next, launch videos, close in on images, tap on sidebars and recipe instructions. It’s like watching a magician performing sleight-of-hand tricks.

From DSC:
Books — and textbooks — will continue to be more cloud-based, interactive, multimedia-based, and will be able to be completely up-to-date as they move more towards becoming like apps (vs. hard copy books/textbooks). I see more experimentation in terms of the implementation of social media tools as well as in trying out different business models.  However, when all’s said and done (at least for this next phase), I hope that we can get to the iTunes-like purchasing model mentioned above. I think students, faculty, and staff at educational institutions would benefit greatly from this. 

Presentations from the Digital Book 2011 Conference — from idpf.org with a special thanks going out to Mr. Steven Chevalia — who had pointed me to a great presentation by Liisa McCloy-Kelley:

Learning to Juggle and Picking the Right Balls
(AKA adapting organizations for the future of digital publishing)

Liisa McCloy-Kelley

Liisa McCloy-Kelley
VP, Director of eBook Production Strategy & Operations, Random House, Inc

Liisa McCloy-Kelley is VP, Director of eBook Production Strategy & Operations at Random House, Inc. where she has been an eyewitness to an evolution in the way that books are produced, marketed and sold for more than 20 years. She currently leads the team responsible for eBook development and production and keeps Random House on a focused strategic path for digital product development. She has spoken at a variety of conferences and has taught at Wellesley, NYU and Yale. As a digital book evangelist, she has given up reading in print form to become an expert in the variety of digital reading systems and the ways they can present content.

Example slide:


 
 

Indiana University tries to drive down textbook costs with eBooks — from eCampusNews.com by Dennis Carter
Online textbooks initiative comes as student activists clamor for more affordable options nationwide

 

From Daniel Christian: Fasten your seatbelts! An accelerated ride through some ed-tech landscapes.


From DSC:
Immediately below is a presentation that I did for the Title II Conference at Calvin College back on August 11, 2011
It is aimed at K-12 audiences.


 

Daniel S. Christian presentation -- Fasten your seatbelts! An accelerated ride through some ed-tech landscapes (for a K-12 audience)

 


From DSC:
Immediately below is a presentation that I did today for the Calvin College Fall 2011 Conference.
It is aimed at higher education audiences.


 

 Daniel S. Christian presentation -- Fasten your seatbelts! An accelerated ride through some ed-tech landscapes (for a higher ed audience)

 


Note from DSC:

There is a great deal of overlap here, as many of the same technologies are (or will be) hitting the K-12 and higher ed spaces at the same time. However, there are some differences in the two presentations and what I stressed depended upon my audience.

Pending time, I may put some audio to accompany these presentations so that folks can hear a bit more about what I was trying to relay within these two presentations.


Tagged with:  

What the Kindle textbook rental program portends for higher education — from xplana.com by Rob Reynolds

Excerpt:

Almost as soon as the press release hit the Internet yesterday, I began fielding questions about Amazon’s new Kindle textbook rental program. What does this mean for publishers? How will this affect textbook prices? What impact will it have on institutions and their students?

While the general answer to all of these questions is “We don’t know yet,” there are a number of projections I think we can make based on current market trends. Before launching into those projections, however, let’s take a quick look at what the Kindle textbook rental program actually offers.

Textbook rental: Web-rejuvenation rocks post-secondary market — from MDR/EdNetInsight by Nelson Heller, President, EdNET, MDR

Excerpt:

The Rental Phenomenon
In the past two years, the post-secondary textbook rental market has exploded. Driven by the outcry over book prices, federal legislation, readily available pricing information on the Internet, and sophisticated web-based rental management platforms, old and new competitors are disrupting the $10 billion college textbook business. Book rental isn’t really a new phenomenon—a few college stores have been renting books since the Civil War. The National Association of College Stores (NACS) proclaimed fall 2010 as the “Year of the Rental.” Players include long-timers like Follett and Budgetext, institutional stores and fast-growing start-ups. BookRenter, started in 2008, netted $40 million from investors in a funding round this past February. Chegg, started in 2007, has raised $200+ million in venture capital and attracted senior management from Yahoo and Netflix. The same drivers are growing trade in used books, eBooks, and online instructional content. Rental is also driving new business models for sourcing and distributing educational materials that may carry the industry forward into digital. Having book inventory isn’t necessarily required—at least one high-flying firm, BookRenter, exists mainly as an online marketplace. Read on to see how this change in distribution is impacting the higher education market. Next month we’ll look at what all this means for K-12.

New textbook paradigm – In which I get it — from The Education Business Blog by Lee Wilson

Excerpt:

The role of textbooks in a rapidly digitizing world is an open question. The publishing industry needs to develop a new paradigm for commercially produced instructional materials or it faces extinction.

These and many more questions haunt the dreams of educational publishing professionals.

Now, thanks to the folks at Nature (a division of MacMillan) and their new eTextbook Principles of Biology, I glimpse a promising path forward. As is so often the case with paradigm shifts once it “clicks” in your head it is so simple that you wonder that you didn’t get it earlier.
Better late than never I guess.

The product itself is innovative but from what I can tell not groundbreaking. It won’t ship until September but from the description it sounds similar to Our Choice or Roma, excellent examples of cutting edge iPad publishing for non-fiction.

Would you like a $49 electronic college textbook with lifetime updates? — from crunchgear.com by Scott Merrill

From DSC:
I was just talking about this idea earlier today at lunch. Why can’t a textbook be like/look like/act like/and be distributed more along the lines of an app from an online app store than a static, physical textbook? Why can’t someone purchase a lifetime stream of updates? Or at least an annual agreement for such a stream of updates for the next 12 months? Alternatively, perhaps after purchasing the original book, a person could opt in for an upgrade at some point (much life software)?

Also see:

 


[Concept] The new “textbook”: A multi-layered approach — from Daniel S. Christian
I’ve been thinking recently about new approaches to relaying — and engaging with — content in a “textbook”.



For a physical textbook


When opening up a physical textbook to a particular page, QR-like codes would be printed on the physical pages of the textbook.  With the advent of augmented reality, such a mechanism would open up some new possibilities to interact with content for that page. For example, some overall characteristics about this new, layered approach:

  • Augmented reality could reveal multiple layers of information:
    • From the author/subject matter expert as well as the publisher’s instructional design team
      • Main points highlighted
      • Pointers that may help with metacognition, such as potential mnemonics that might be helpful in moving something into long-term memory
      • Studying strategies
    • A layer that the professor or teacher could edit
      • Main points highlighted
      • Pointers that may help with metacognition, such as potential mnemonics that might be helpful in moving something into long-term memory
      • Studying strategies
    • A layer for the students to comment on/annotate that page
    • A layer for other students’ comments

 

 


For an electronic-based textbook


  • The interface would allow for such layers to be visible or not — much like Google’s Body Browser application
  • For example, in this graphic, comments from the SME and/or ID are highlighted on top of the normal text:

 

 

 

 

Advantages of this concept/model:

  • Ties physical into virtual world
  • We could economically update information (i.e. opens up streams of content)
  • Integrates social learning
  • Allows SMEs, IDs, faculty members to further comment/add to content as new information becomes available
  • Instructors could highlight the key points they want to stress
  • Many of the layers could offer items that might help with students’ meta-cognitive processes (i.e. to help them learn the content and move the content into long-term memory)
  • One could envision the textbook being converted into something more akin to an app in an online-based store — with notifications of updates that could be constantly pushed out

 

Addendum (5/26):

 

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