The education giant adapts — from MIT Technology Review by Jessica Leber
Pearson is the world’s largest book publisher. Now it wants to be a one-stop shop for digital education.
Pearson pulled this off with a decade-long string of acquisitions that helped it shift its emphasis from selling books to selling education services. The London-based company styles itself as the “world’s leading learning company,” even if that learning isn’t delivered through traditional books. These days, Pearson is more like an IT department for classrooms and schools. It sells technology infrastructure, software, and consulting services to schools—services that in turn help deliver the vast stock of textbook content Pearson owns. The company says its revenue from online content and services will surpass those of the traditional publishing business this year.
I congratulate Pearson on reinventing itself. The words of Steve Jobs ring in my mind…something about cannibalizing one’s business before someone else does it for you. Several other words and phrases come to my mind after seeing the above article — that regular readers of this blog and my archived website will instantly recognize:
- Dangers of the status quo
- Staying relevant
- New business models
- Game-changing environment
- Using teams of specialists
Also relevant here/see:
- Three big changes ahead for higher education — from onlinelearninginsights.wordpress.com