From DSC:
Will this become a trend within higher education (i.e., more transparent, accurate pricing)?

Why so many colleges have been resetting their tuition — from highereddive.com by Lilah Burke
Colby-Sawyer College is reducing its prices by 60% so tuition more accurately reflects what students pay. Other institutions are doing the same.

Excerpt:

Starting next academic year, Colby-Sawyer College will be decreasing tuition, but it’s not just shaving a few hundred dollars off its sticker price. The college is cutting its price from $46,364 to $17,500, a drop of more than 60%.

The move, said President Susan Stuebner, is intended to make more students consider attending the private New Hampshire college.

“We really recognize the need for transparency in pricing and we’re trying to align the published price more closely with what students currently pay,” she said.

But for Stuebner at Colby-Sawyer, the choice was clear. 

“The pattern of higher education being on this trajectory of high-price, high-discount has just gotten so confusing for families. We’re really doing a disservice to them,” she said. “And they’re starting to push back.”