Public Colleges Are Going After Adult Students Online. Are They Already Too Late? — from by Lee Gardner


But competing with the established national players in online education presents a tall order. The so-called megauniversities have a huge head start and deep pockets, two advantages public universities are unlikely to overcome easily, if at all.

Mega-universities have spent more than a decade building and honing well-funded and sophisticated operations that function on a scale few start-ups can hope to match. They spend hundreds of millions of dollars each year marketing themselves nationwide to students.

Mega-universities have also developed recruitment and admissions operations designed to make things as easy as possible for working adults to enroll.